Obey Giant

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Obey Giant is also known as "Andre The Giant Has a Posse".

Obey Manifesto

The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The medium is the message.

Worldwide Propaganda Delivery

http://www.elizabethdanielsphotography.com/image/portraits/fairey.jpg

History

Shepard's silk screened sticker-based campaign started in 1989 with an image of Andre the Giant.

Shepard Fairey in an Elizabeth Daniels portrait