Obey Giant
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==Obey Giant==
 
==Obey Giant==
Also known as 'Andre the Giant Has a Posse'
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Also known as 'Andre the Giant Has a Posse'.
  
 
[http://www.obeygiant.com Worldwide Propaganda Delivery]
 
[http://www.obeygiant.com Worldwide Propaganda Delivery]
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Shepard Fairey in an [http://www.elizabethdanielsphotography.com/ Elizabeth Daniels] portrait
 
Shepard Fairey in an [http://www.elizabethdanielsphotography.com/ Elizabeth Daniels] portrait
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==Obey Manifesto==
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The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity  and bring people to question both the campaign and their relationship with their surroundings.  Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The medium is the message.

Revision as of 21:42, 3 February 2006

Obey Giant

Also known as 'Andre the Giant Has a Posse'.

Worldwide Propaganda Delivery

http://www.elizabethdanielsphotography.com/image/portraits/fairey.jpg

Shepard Fairey in an Elizabeth Daniels portrait

Obey Manifesto

The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The medium is the message.