From The Giant: The Definitive Obey Giant Site
From Supply and Demand, pg. 189:
I made this poster not long after I created my website. I had always felt like sitting in front of a computer was a waste of time and the Internet was for geeks, and I had never been a big TV watcher either, so I had this concept of people being hypnotized by a screen. At the same time, I came to realize that the Internet is a great tool for information, and it really helped me to be more independent and self-sufficient, allowing me to handle my own sales and not have to hound stores for money. This poster kind of makes fun of the idea that Big Brother is behind the screen, hypnotizing you, yet he’s also promoting my website in the process.